Gartner, Satya Nadella, to Indian Army – This VR Company Covered It All.

Gartner recognition a dream for many companies. When Gartner includes a company among the “Cool Vendors in India, 2016”, it’s an amazing achievement for any company. Imaginate, the Virtual Reality company from India, is one that we cover today. Gartner’s recognition for Imaginate comes on the backdrop of some of the most innovative Virtual Reality projects that Imaginate implemented. Founded by Hemanth Satyanarayana, a graduate from prestigious IIT Madras with Masters in Augmented Reality from State University of New York, Imaginate is present in virtually every sector from defense to retail.

While Imaginate has many products and solutions in the VR and AR space, we are going to talk about some really cool applications. Most of these are built on Imaginate’s proprietary AR and VR platforms.

Relevant Read: Virtual Reality Startup That Grossed $1.5 Million In 3 Months

ShootAR – Augmented Reality Simulator for Indian Army

Imaginate Augmented Reality


War and terrorist encounters present many unpredictable situations that simply can not be replicated so easily in a physical environment. The possibilities of what can happen are limitless. ShootAR is an immersive environment that uses a combination of AR and VR. The soldier or trainee can interact with this environment using a head mounted display and a sensor controlled gun. The physical room has real people with AI controlled simulation of virtual terrorists. A hit on the virtual terrorist is analysed in real time. It uses the gun position and trainee’s head orientation to determine success ratio. Indian army is known for being choosy. It has very rigorous procurement process. We applaud Imaginate for their ability to deliver such a fascinating solution.

Dressy – Virtual Fitting Room

Imaginate Augmented reality

You might have seen many similar solution but nothing like Dressy. You simply choose your picture and size, only once. A plug and play virtual fitting room does the rest. All one need to do is simply click on the TRY button and you have a complete wall showing each dress on you. It allows your customer to share it on his/her social media thus increasing referral traffic. We were shocked to know and see that it hardly takes few hours to go live online. I am sure it will help reduce the returns for many online stores.


The imagination at Imaginate just doesn’t stop at commercial and field level implementations. A path breaking health and medical solution is LiVAR. It is an Augmented Reality Solution that indicates open liver surgery. It processes the CT scan of liver and generates a 3D model with tumor bodies. That’s a real advancement in the field of Medical Augmented Reality.


Virtual Reality for Enterprise Marketing

Imaginate Augmented Reality


Imaginate showcased their Connected Car Interactive Virtual Reality Experience during the Mobile World Congress. As the participants drove, sped, walked through the Virtual Smart City, the VR solution offered contextualized and personalized marketing. That seems like being in matrix. It’s definitely a unique engagement model in a user controlled environment.

Imaginate has many such implementations to its credit. Using HoloLens for Independence day in India, Covering Satya Nadella’s visit to T-Hub, Hyderabad in 360 degree, Augmented Manual for maintenance services, watching a trailer of the movie and Heritage VR are just some of the work.

With such brilliant work, awards and recognition seems to be the order of the day. Imaginate finds itself in MIT TR35 Innovator of the year, annual list published by the MIT’s Technology Review Magazines. It was among the top 3 in the IBM SmartCamp Kickstart and a winner of NEXT B2B Startup by the Global Shapers Hub Frankfurt of the World Economic Forum. The list is long.

About the Founder and CEO:

Hemanth Satyanarayana is the Managing Director and CEO of Imaginate. Apart from B.Tech. from IIT Madras and Masters from State University of Newyork at Buffalo, Hemanth also holds a PG diploma in Patent Law from NALSAR University of Law. He served as a Global Judge for Google Cloud Developer Challenge in 2014.

We wish them all the success in future to come up with more such creative solutions using AR and VR.

You may want to read how this start up generated 1.5 million revenue in just 3 months.

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Images courtesy: Imaginate and Google (Labeled for reuse) 


A digital enthusiast, who is amazed by the power of Virtual Reality. Here to share what I read.

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