Bahubali in Virtual Reality – World First
Another Cherry Picked VR Story…. Bahubali in Virtual Reality.
Indian audience loved the first part of Baahubali. The sequel, “Baahubali – The Conclusion”, promises even more exciting experience with the use of Virtual Reality.
You can stand in the middle of the epic battle scenes of “Bahubali – The Conclusion”. and watch the best scenes in Virtual Reality. This is surely the greatest highlights of Bahubali-2.
Relevant Read: What is Virtual Reality?
Image Source – 123BoxOfficeCollection
Is that exciting enough? Wait. We believe the movie will also have certain VR experiences where you can watch the movie scenes in virtual reality. You can also participate in the jaw dropping battle by helping the main actor or hero of the movie in winning the battle. Now that is really the most memorable part for the movie fans to live with. It’s truly a redefining moment in the history of not just Indian cinema but also the world. Producer Shobu Relagadda did give a small teaser of it recently.
We will get the first glimpse of it when the 360 degree videos of Making of “Bahubali – The Conclusion” will be available on popular platforms on 23rd October. We have provided the details of those videos in the following post.
Bahubali – The Beginning
“Baahubali – The Beginning”, first part of the sequel, is an Indian fictional movie of epic and iconic stature. It was directed by S.S. Rajamouli and produced by Shobu Yerlagadda and Prasad Devineni. The first part made a history becoming the highest grossing Indian film in India. It’s worldwide collection was close to $100 million.
The producers as well as AMD’s RGT earlier gave the overview of the same during a panel discussion on Virtual Reality at Marche du Film. The discussion, at the NEXT Pavillion, was titled as ‘Increasing the Intensity and Scale of Epic Film Experiences through VR’.
How it happened?
AMD introduced the idea of VR to the Team Baahubali somewhere in the middle of producing “Bahubali – The Beginning”.
AMD’s Radeon Technologies Group played the crucial role in designing the Virtual Reality experiences for Bahubali – The Conclusion.
The producers of the movie did not want this to be simply a marketing tool or a stand alone piece. The producers had gone beyond the normal logical business sense of making a movie during the first part. The VR experience followed the same thought process.
The Virtual Reality budget for the movie is close to Rs. 25 Crores (~ $3.8 millions). Shobu strongly believed that one should not think of VR as just a marketing tool or a standalone piece. He had a firm belief that if they create a quality VR experience and put right kind of monetization in place, it will become an instrument of entertainment.
As part of this strategy, they are going to setup Virtual reality booths and stalls in close to 200 movie halls. It will be further scaled to 300 movie theaters for the high end VR experience. This not only solves the problem of low penetration of VR Headsets but also helps in effective monetization. We think it will surely help in avoiding any wrong branding that may arise due to use of cardboard or low quality devices. At the press conference on 1st October, the director mentioned about the use of VR devices such as Oculus and HTC Vive in these VR booths.
Bahubali branded cardboard will also be available as a merchandise product.
Involvement of AMD RGT
Raja Koduri, Sr Vice President mentioned that he was so impressed with the larger than life work for Bahubali-1 that he saw an opportunity for the Virtual Reality in it. AMD is associated with the production house for the intense and high-tech graphics for Baahubali-1. As the makers were ready with tons of materials, mostly in CGI, it became all the more easier for them to create and add the VR experiences.
This is another feather in the cap for the director S.S. Rajamouli who is famous for his larger than life fictional film and using latest technology in his movies. The movie is trending with a #WKKB, a popular question from the movie, Why Kattappa Killed Bahubali?
I am surely excited to watch this in VR. What about you?
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Until Next Time….